The story of ‘Alcoa’ and how one simple habit, can lead to monumental change.


One day in October of 1987, Paul O’Neill was announced as the new CEO of Alcoa, a company that for many years had been one of the largest producers of aluminium products in America. They literally made everything from the teapots in your kitchen to the components used in gigantic […]

Manufactured for success: How to design your environment so that good habits flourish.

  Products of our environment.  The dominant view of human behaviour in the early 1900s was that of behaviorism, sometimes referred to as Behavioural Psychology. The central idea being that human beings are mere animals, and that all of our behaviours are simply the result of environmental learning. Fortunately today, […]